My Role
As the third core member of the founding team at Bestof U, I led product management for the end-to-end design and launch of an e-commerce platform for wellness products. I translated market research and business goals into user flows, wireframes, and mockups—driving UX design rooted in user insights and competitive analysis. I collaborated closely with a visual designer, providing research-driven creative direction to ensure a cohesive look and feel, and partnered with developers to ship the MVP and iterate through ongoing optimizations.
Beyond product execution, I worked with the founders on early branding, naming, positioning, and ad testing—shaping the initial concept into a validated, customer-ready business with a clear go-to-market strategy.
ABOUT THE WEBSITE
The e-commerce website allows customers to buy products online quickly and provides a quiz about their lifestyle and problems to customize their supplement plan.
The mobile app is a tool that helps people to have better sleep & stress condition. It visualizes a long-term sleep & stress trend history for users to monitor their wellness condition. The app will ask user to complete an optional "mood quiz" to know how they feel each day. Users would see improvements while consuming supplements and get precise product recommendations from their wellness data.
Process
The concept of Bestof U is through customizing supplement plan for men to help them achieve the best of themselves. According to the market research that most of the men who want to take supplement don't know which supplement they should take, we decided to have a quiz function that allow customers to distinguish which supplement is good for them. Then, we conduct a competitor analysis, determined MVP features for the soft-launch, and translate them into user flow and a detailed wireframe.
Sitemap
Wireframe
Then, we did some visual research and collected a mood board to ensure a holistic visual direction for UI design and photo shooting. After communicating the visual guide with the UI designer, we integrated UI interface design to produce high-fidelity mockups. At the same time, we first met with developers to prioritize some features that they could start researching.
DESIGN
MVP - V1.0
It took us about 3 weeks to develop the website and overall less than 5 months to go through the process from a vague business idea to website soft-launch, with a collaborative effort with Data Scientists, Designers, Engineers, and Medical Experts. For the next few weeks, we will optimize and iterate to a V2.0 to prepare for a full launch soon!
Access the live site here.
